Bulk up bread sales with health-related claims

Merchandise the healthful attributes of your products by calling attention to health promoting ingredients on product labels. Carol's Bakery, in Providence, Rhode Island touts the high fiber content of its whole grain breads by featuring dietary fiber claims on products that qualify.

The FDA allows use of the words “High-fiber,” “Rich in fiber” or
“Excellent source of fiber” on labels of products that contain at least 5 g of fiber per RACC (Reference Amount Commonly Consumed) serving. Products containing 2.5 to 4.9 g per RACC serving can say “good source of fiber” on the label.

A health claim can be used for certain whole grain foods. Products that meet general requirements for health claims and contain 51 percent or more whole grain ingredients by weight and a minimum of 1.7 g of fiber per RACC serving can promote the following verbiage linking whole grains to reduced risk of disease: “Diets rich in whole grain foods and other plant foods, and low in total fat, saturated fat and cholesterol, may reduce the risk of heart disease and certain cancers.”

Carol’s Bakery uses NutraCoster software to analyze nutrient values and verify that products meet the criteria for using FDA claims. By analyzing their ingredients, they can adapt formulas if they choose — to bulk up the nutrient content in order to use a health claim.

To learn more about nutrient content and health claim requirements, check out the FDA web site at www.cfsan.fda.gov/label.html.