Tell Customers How Whole Grains Bring Good Health

Your customers may know they're supposed to eat more whole grain foods, but do they know why? Give bread sales an energizing boost by educating patrons about the connection between whole grains and good health.

Because whole grains preserve all three layers of the wheat berry – the bran, germ and endosperm – they are particularly packed with beneficial nutrients like these:

  • Vitamins – especially vitamins B and E
  • Minerals – like magnesium, selenium, zinc, copper and iron
  • Dietary fiber
  • Complex carbohydrates
  • Plant protein
  • Unsaturated fats
  • Antioxidants
  • Many other beneficial plant compounds called phytochemicals

Research suggests whole grains promote good health in a number of remarkable ways.

Disease risk reduction
A diet rich in whole grains has been associated with reduced risk for many major chronic diseases: heart disease, certain cancers, diabetes, gastrointestinal disorders, high blood pressure, strokes and obesity. Scientists believe it may be the package of whole grain nutrients working together that has a beneficial effect on health.

A tool for weight management: Satiety
Because whole grains are digested more slowly than other carbohydrates, they are thought to provide a satiety effect (reduce hunger) and help people eat less. Use your package labels, display signage, bag stuffers, advertising and website to tell patrons about these healthy attributes of your whole grain products.